Our Platinum Blonde Shampoo is the perfect shampoo for blonde, white and silver-colored hair. Formulated with a touch of violet tint, this purple shampoo gets rid of brassiness while softening strands and adding shine to natural and color-treated blonde hair. Added conditioners and nutrients keep strands hydrated, leaving your hair with a beautifully soft, healthy shine for gorgeously radiant blonde hair.
 
WHAT IT DOES
Banishes brassiness, softens strands and adds shine in natural and color-treated blondes.
 
HOW IT WORKS
Violet-tinted, color-enhancing formula brings out the best in blonde, white and silver hair.
 
ADDED BONUS
Conditioning ingredients and extracts hydrate hair and intensify shine.
 
FEATURES
	
Paraben Free
	
Vegan
 
10.14 oz